The Business of Writing

with Maxine Beneba Clarke

In this six-week, online course, established author Maxine Beneba Clarke transforms the vagaries of freelance life into concrete business know-how, equipping you with the skills to turn your passion for writing into a sustainable career.

The Business of Writing with Maxine Beneba Clarke is an online writing course presented by Faber Writing Academy.

How do you turn your creative passion for writing into a sustainable, professional career? How do you protect your work, understand your legal rights, and successfully navigate the modern publishing industry in Australia?

Join established author and experienced industry insider, Maxine Beneba Clarke, for this practical course designed to make the business of writing that little bit easier to navigate.

In The Business of Writing, you will explore the essential industry skills every author needs – how to: negotiate book deals; identify areas of concern in a publishing contract; pitch for journalism work, commissions, and books; protect your work in a digital environment; and write effective grant applications. You will also learn how to build an online presence, market and publicise your work, and successfully prepare for media interviews, writers’ festivals, school visits, and library events.

Crucial professional knowledge will be unpacked and discussed, including how to make the most of networking opportunities, manage your taxes as an artistic sole trader, and optimise subsidiary incomes like Public Lending Rights (PLR) and Educational Lending Rights (ELR). In a warm and practical environment, you will be equipped with the tools, confidence, and commercial insight needed to build a thriving career across books, media, and public appearances.

By the end of the course you will:

  • Have gained a thorough understanding of publishing contracts and book deal negotiations;
  • Learned how to pitch confidently to publishers, festivals, schools, and media outlets;
  • Mastered the fundamentals of marketing your work and building a professional online profile;
  • Extended your knowledge of managing a writing career as a sustainable sole-trader business.

Your course includes:

  • Interactive classes led by established author Maxine Beneba Clarke;
  • Practical guides on contracts, grant writing templates, and pitching frameworks;
  • Expert advice on artistic tax concessions, royalties, and lending rights;
  • Tailored feedback on your promotional or project pitching materials;
  • On completion of the course, alumni discounts on future Faber Writing Academy courses and books from the Allen & Unwin website.

Writers you'll be working with:

Maxine Beneba Clarke

Maxine Beneba Clarke

Maxine Beneba Clarke is the author of over sixteen books for adults and children, including the ABIA and Indie award-winning short fiction collection Foreign Soil, the NSW Premier’s award-winning bestselling memoir The Hate Race, the self-illustrated picture book When We Say Black Lives Matter, which was longlisted for the UK’s Kate Greenaway medal, and the CBCA Honour Book The…

More about this tutor

Course outline

This course consists of 6 x Wednesday evening sessions from 6:30pm – 8:30pm AEST.

Session 1: Wednesday, 28 April
The Bio, the Pitch, the Presence & The Plan
In our first session you will master the art of crafting adaptable author bios and impactful pitches for publishers and festivals. Learn how to build a standout online presence, establish clear long-term career goals, and use essential networking and time-management tools. Participants must bring an existing 150-word bio.

Session 2: Wednesday, 5 May
The Publishing Process
Explore how authors, editors, and publicists work together to launch a book. Week two will demystify the the publicity trail. You will learn how to give media interviews and organise book tours, and discover strategic, cost-effective ways to keep your book in the public consciousness and reach your target readers.

Session 3: Wednesday, 12 May
Finances & Legalities
Translate publishing contracts from legalese into language you can understand. This week, we unpack common clauses, and negotiation strategies. You will leave with an understanding of royalty structures, advance paybacks, and lending rights, and learn practical financial management skills, including claiming deductions, tax provisions for artists, filing sole-trader returns, and setting up necessary author insurance.

Session 4: Wednesday, 19 May
Adjacent Income Streams
Discover how to maximize your writing income through freelance journalism, school visits, mentoring, and custom commissions. Learn the fundamentals of writing successful grant applications, entering literary prizes, navigating adaptation contracts, and leveraging international or subsidiary rights to build a diverse revenue portfolio.

Session 5: Wednesday, 26 May
Making a Living
Learn to diversify your writing output, upskill, and forecast future royalty income. This session tackles modern industry challenges like AI protections, copyright obligations, and self-publishing or ghost-writing alternatives. Participants must submit a one-year career plan prior to this session.

Session 6: Wednesday, 2 June
Business Plan and Open Q&A
Finally, you will have the opportunity to receive feedback from Maxine on the one-year business plans submitted in Week 5. The remainder of this final session operates as an open, “ask-anything” forum to address your specific, remaining questions about navigating the commercial writing industry.

The exact course content could be adjusted according to the experience and concerns of the group. The detail of the course is at the discretion of the Course Director and Faber Writing Academy at Allen & Unwin.

Praise for this course

This is the inaugural iteration of The Business of Writing.

How to Book

To secure your place in The Business of Writing, at the early bird rate of $620 please pay before 24 December.

If you choose to pay by instalments, you may do so via Zip Money on a schedule that suits you. Use your Zip account or sign up at checkout.

Please see our terms and conditions for more information.



Includes 10% tax

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